In what is believed to be an industry first, OTG has launched an exclusive Miles Shop at United’s Newark Liberty International Airport hub, enabling MileagePlus members to use their miles for a range of gifts and amenities, while members using traditional methods of payment will earn five miles for each dollar they spend.
Products on offer range from gifts and electronics, including limited edition headphones, suitcases and signed cookbooks from Alain Ducasse & Elizabeth Falkner to everyday essentials including travel kits, power adapters, and travel guides.
Not to overlook the youngest jet-setters, the Miles Shop also offers a range of children’s toys and clothing.
Offerings range from as few as 600 miles to 50,000 miles, keeping with United’s focus on providing MileagePlus members varied options for using their miles during the travel experience.
The shop is currently open through the busy holiday travel season.
“The MileagePlus team works each day with a singular mission: To make the world’s best travel loyalty programme more rewarding for our members,” says Praveen Sharma, United’s vice president of loyalty.
“The Miles Shop at Newark Terminal C is a terrific extension of that mission, as it offers United customers expanded opportunities to earn and use their miles as diverse as our customers are themselves.”
In November 2014, Newark’s Terminal C became the first airport to accept MileagePlus award miles for food and beverage purchases at select concepts throughout the terminal.
“United has been an instrumental partner in developing innovative ways to expand its MileagePlus program at Terminal C,” sys OTG CEO, Rick Blatstein.
“We’ve received tremendous positive feedback since last November when we introduced the ability for customers to use their MileagePlus miles for meals, and the development of the Miles Shop is a direct result of that unique experience.“