New York JFK’s Terminal 4 is looking a little pinker this month in support of breast cancer awareness.
Indeed, Breast Cancer Awareness Month is in full swing and JFK Airport’s Terminal 4 has partnered with the American Cancer Society to help raise awareness and funds for this important cause.
In collaboration with the American Cancer Society, JFKIAT, the management company which operates Terminal 4, has installed six six-foot place cards in its retail lounge that list facts about breast cancer and will likely be seen by approximately one million travellers.
In addition, the terminal is proactively raising funds through promotional events this month.
Concessions operators are collecting loose change at their stores and JFKIAT will be hosting bake sales throughout the terminal.
Terminal 4 has currently collected over $9,000, and expects to raise over $20,000 by the end of the month.